Desi Morgue is an author who specializes in dark romance with spice. Her debut novel, "'til Death", is a thrilling story of love, betrayal, and revenge that will keep you on the edge of your seat. Desi Morgue combines her passion for writing with her fascination for the darker side of human nature, creating characters that are complex, flawed, and unforgettable. If you are looking for a romance that will make your heart race and your blood boil, look no further than Desi Morgue's books.

Desi lives in Texas with her forever leading man Tanner and their dog Timber. She infuses her experience and insights as a professional in the funeral industry into her writing. Her empathy, knowledge, and sense of morbid humor allow her to create challenging emotional scenarios, realistic details, and perfectly timed sardonic comedic relief that leaves readers coming back for more.

What Should An Author's Bio Contain?

An author bio is a brief introduction of the writer that usually appears at the end of a book, article, or blog post. It serves to inform the readers about the author's background, credentials, expertise, and personality. An author bio can also help to establish the author's credibility and authority on the topic, as well as to connect with the readers on a personal level.

An author bio should be concise, clear, and relevant to the purpose and audience of the writing. It should highlight the most important and interesting aspects of the author's life and work, and include some personal details that make the author unique and relatable. An author bio can also include a call to action, such as inviting the readers to follow the author on social media, visit the author's website, or check out the author's other works.

Brand Identity

Desi Morgue is an inclusive, visionary, and moody author. She is caring and accepting and welcomes you to join her fun-loving reader community. Her boldness and intrepid ways just may empower you to pursue your dreams and break the limits. Come closer and meet the quirky and dark side of the writer – she will tantalize you with the erotic, the sensual, and the taboo.

Brand Purpose

I write dark romance that stays with you long after you finish reading, so you will crave more of a world where love is not easy, but worth fighting for. In the journey along with the intricate and intimate moments of the various personalities that come into play, I hope you will see that your love and life are also worth fighting for.

Brand Vision

My vision is to transport readers to a world of passion, pain, and redemption, where they can experience intense and captivating relationships and empathize with the characters, who are flawed, human, and relatable. I want to make them feel a spectrum of emotions, from heartbreak to hope, from despair to desire. I want to make them addicted to the dark and twisted world I have created and eagerly anticipate the next installment of the series. My ultimate aspiration is to become a full-time author, who can dedicate myself to my craft and my loyal readers.

Brand Mission

It is my mission to craft stories that captivate, challenge, and inspire my readers. You will embark on a journey of passion, pain, and redemption, as you connect with complex and compelling characters. Your emotions will soar from heartbreak to hope, from despair to desire, and you will crave more of the dark and twisted world I have created and eagerly await the next installment of the series.

Desi already has an established presence and following on Wattpad and had already started sharing her writing on Instagram and Facebook when we started working together.  After establishing her brand identity, platform, email newsletter subscription form, and website, I created graphics and content to maximize her participation in established channels and helped her set up a Goodreads author account as well. 

I established a 100-day plan for launching the book, in an abbreviated timeframe with only 3 weeks until the launch date.  The pre-launch period was focused on building brand awareness and establishing connections with new and existing readers. We utilized a marketing mix of 11 of the 20 Content X types, focusing on author quotes, book excerpts, trivia, reader memes, and pre-launch reviews from ARCs.

Utilizing trend data for Instagram and TikTok hashtags in her industry and specific genre, I created a blend of preferred tags to attract a new audience.  In addition to the  book launch marketing campaign, I also designed a Christmas/Holiday gifting campaign to maximize the opportunity for holiday sales. Following that I utilized a campaign designed to collect and share reviews and successful sales of the book by offering a sneak peek of the 2nd book in the series.

At the end of the 100 days, the author will be ready to launch the sequel, and we will build on the momentum created from the first launch to sell both the sequel to existing readers and a package of both books to new readers.