See Your Brand Shine: Visuals that Captivate Your Audience (Even on a Budget!)

Small Business Branding Essentials: From Colors to Captivating Photos (Free Resources Included)

Hey there, amazing entrepreneurs! Feeling ready to take your brand to the next level? In part one of this series, we explored the pillars of brand brilliance: purpose, audience, promise, and personality. Now, let's dive into the world of visual storytelling!

Remember, your brand is more than just a name. It's the feeling you evoke, the trust you build, and the experience you deliver. And visuals are the key to unlocking that powerful connection with your audience.

The good news? You don't need a million-dollar budget to create a stunning brand identity. Here are some DIY-friendly tips to get you started:

Color & Font Magic:

  • Start with your brand personality. Are you playful and energetic? Opt for bright, vibrant colors. Trustworthy and established? Muted tones and classic fonts work wonders. Check out the graphic below for additional ideas:
The Psychology of Colors Color Wheel with emotional indications(image from

Logo Love:

  • Keep it simple and memorable. Think Nike's swoosh or Apple's bitten apple.
  • Free online tools like Canva and LogoMaker offer logo templates you can customize. Keep in mind that if you use a logo generator tool to create your logo, it cannot be trademarked. If you design a logo using fonts, shapes, or an original drawing that you upload, that can be trademarked.
  • For a micro-budget upgrade, consider hiring a freelance designer on platforms like Fiverr or Upwork.

Image Power:

  • High-quality visuals are essential. Use free stock photo websites like Unsplash or Pexels, or invest in paid services like Shutterstock. Bonus: The Canva Pro paid subscription includes access to royalty-free stock photos.
  • Remember authenticity! Capture your own photos of your products, workspace, team, and behind-the-scenes moments to showcase your personality. Invest in a budget-friendly smartphone camera if needed.
  • Design stunning graphics using a free tool like Canva.

Bonus Tip: Consistency is key! Use your chosen colors, fonts, and logo across all your platforms – website, social media, email marketing, etc. This creates a cohesive brand experience that builds trust and recognition.

Ready to discover the full potential of your brand's visual identity? Sign up for a FREE brainstorming session with ASOM Marketing! We'll help you identify your brand's unique voice and translate it into captivating visuals that attract your ideal clients.

Remember, you are the creative force behind your brand! Use these tips, embrace your authentic voice, and watch your brand shine brighter than ever.

P.S. Don't forget to share your brand-building journey on social media! Tag me @noelgiger on Instagram and use #ASOMBrandBoss. I can't wait to see your visual spark ignite!

Read on with the next blog in the series and build a strong website.