What Is “Content X” And Why Do You Need It?

TL/dr: Content X is a term that refers to any type of digital content that you create and share online with your audience. It can be anything from blog posts, videos, podcasts, ebooks, infographics, webinars, newsletters, social media posts, and more. Content x, also sometimes called your marketing mix, is not just about the format or the medium, but also about the purpose and the value of the content. It is anything that helps you educate, entertain, inspire, and persuade your audience. Content X also helps you establish your authority, credibility, and personality in your niche.

Content X Refers to Digital Content

Content X: Not just another buzzword. It’s the secret ingredient to building *real* connections with your audience without selling your soul. From behind-the-scenes stories to fun facts and tips, creating Content X lets you show off your brand’s personality and values in a way that’s uniquely you. And if you’re a one-person show, even better! You are your own ContentX, baby. 💪🏼

Content X is a term that refers to any type of digital content that is created and distributed online, that is not directly related to your products or services, but rather to your brand values, personality, mission, vision, or culture. It can be anything from blog posts, videos, podcasts, ebooks, infographics, webinars, newsletters, social media posts, and more. It can include behind-the-scenes stories, testimonials, tips, fun facts, quotes, memes, polls, quizzes, challenges, etc.

The purpose of Content X is to build trust, loyalty, and connection with your audience, and show your human side, your values, and your uniqueness. Content X also helps increase engagement, reach, and awareness on social media. The great news for entrepreneurs and small business owners is that it’s much easier to produce this kind of content because you are so closely affiliated with your brand. That doesn’t mean that you have to share every moment of your life or spill all your dirty secrets… you can (and should) still curate your online presence to maximize your brand. Content X is not just about the format or the medium, but also about the purpose and the value of the content.

Why Do You Need Content X?

Content X can help you achieve various small business marketing goals, such as:

  • Attracting and engaging your target audience
  • Increasing your brand awareness and visibility online
  • Building trust and credibility with your potential customers
  • Educating and informing your readers about your products or services
  • Generating leads and conversions for your business
  • Boosting your SEO and organic traffic to your website
  • Establishing yourself as an authority and a thought leader in your industry
  • Creating a loyal and engaged community around your brand

I group these goals into 3 buckets: Know, Like, and Trust. People do business with people that they know, like, and trust. It's that simple, but it's not necessarily easy!

Know, Like, and Trust

Know - Build Brand Awareness For Your Small Business

You can't sell your amazing product or service if nobody knows it exists! That's why Content X is important to help you build awareness for your brand and show the world what you're all about. 💡Social media, blogs, videos, podcasts, newsletters - the possibilities are endless! Just pick the ones that fit your style and niche, and get crackin'. And remember, consistency is key! Focus on a few well-chosen channels, be authentic, and provide content that speaks to your audience.

By doing this, you can increase your brand awareness and visibility online, as well as build trust and loyalty with your customers. You can also generate more traffic, leads, and sales for your business. Plus, you can have fun and express yourself creatively along the way. So don't be afraid to show off your brand personality and entertain your audience online. It's a win-win situation for both you and your customers - which leads us to the next bucket: Like

Like - Establish Credibility For Your Small Business

Now, it's time to step up your content game if you want to stand out in this crowded online world. Your content should do more than just sell your products or services - it should showcase your personality, educate your audience, and build credibility with them. Show them you're an expert in your field, and that you understand their needs and challenges. But don't forget to inject some of your own unique voice and style into it - that's what will help you connect with your audience, be liked, and build a loyal community around your brand.

Trust - Earn Brand Evangelists For Your Small Business

One of the most crucial factors for any business success is building trust with your target audience. Trust is the foundation of any lasting relationship, and it can make or break your marketing efforts. But how do you build trust in a world where people are bombarded with ads, scams, and fake news every day? How do you stand out from the crowd and convince people that you are worth their time and money?

Well, it's not rocket science, but it's also not a cakewalk: Establish yourself as an authority and a thought leader in your industry. You gotta know your niche, show off your expertise, create content that's actually worth reading, and get out there and mingle with your audience. Once you earn their trust, you must continue to deliver, it's a long game, but the benefits are worth it: loyal customers, evangelists, and an unshakeable reputation as the go-to expert in your field. 

How Do You Create Content X?

Content X is not a one-time thing, but a continuous process that requires planning, creating, distributing, and measuring your content. To succeed with Content X, you need to have a clear strategy that aligns with your business goals, your audience needs, and your brand voice. You also need to create that high-quality content we've been discussing that is relevant, useful, engaging, and entertaining for your audience. And you need to distribute your content on the right channels and platforms where your audience can find it and interact with it. To do that effectively, you need a Content Planner.

Content Planning Is Essential

Ever heard of FOMO? Yeah, me too.  You've gotta have a content calendar so you never have to miss another holiday or awareness week just because you're up to your eyeballs in work (or life). 📆✨Set aside time to plan!

  • Decide what channels you will use
  • Decide what kinds of content you will include
  • Make a calendar (I use an Excel spreadsheet that I modified from the template provided by HubSpot. )
  • Make a note of important holidays or awareness days. (I use National Calendar for my clients.)
  • Collect, create, and curate content.
  • Post or schedule it

Content X: the magic formula that makes your online presence sparkle✨ It's the secret sauce that helps you win over new customers, assert your expertise, and make your mark in the digital world.

Don't just take my word for it; give it a try and watch the magic unfold. 😉

Need Help?

Want to learn more about creating effective content buckets? Read more here.

Want my super-easy Social Media Content Calendar Toolkit? Get it here.