Forget one-size-fits-all. Networking groups come in a kaleidoscope of flavors. For you trailblazing ladies, there are a wealth of women-owned groups or dedicated branches within larger networks. If possible, start with your local Chamber of Commerce, then search on meetup, Instagram, or Facebook for your town or area and "small business" "networking" "entrepreneurs" "vendors" to find groups and events.
But don't settle! If the local landscape seems barren, consider carving your own path and starting your own group. Remember, you attract what you radiate.
Networking isn't a sales pitch on steroids. It's a tango of connections and mutual benefit. My golden rule for networking, whether in person or online, is "Give more than you take." Leave the hard sell at the door, and embrace the art of relationship building. If you are with a direct sales company, be prepared to waltz past objections about "pyramid schemes" – charm and value are your secret weapons. And speaking of weapons, don't underestimate the power of professionalism, even at casual events. Polish your armor, stand tall, and project confidence.
Imagine your elevator pitch as your business card's charismatic cousin. Make it concise, captivating, and memorable. This is your 30-second commercial, your go-to response to "so, what do you do?" that focuses on meeting a need and conveying emotions. Here's mine: "I help entrepreneurs and small business owners feel more confident and have more success with their marketing. My name is Noel Giger and I'm with ASOM Marketing." Notice that my name and company are at the end. Other people (even business owners) don't care about your name or title. They care about WIIFM - "what's in it for me". I've been at so many events where a person stood up, introduced themselves, then talked for 2 minutes about their company, and I still didn't know what they DID! As the old adage goes "Sell the destination, not the airplane!"
Practice that pitch until it rolls off your tongue like a perfectly brewed latte. Dress to impress, even if the dress code is "come as you are." Remember, first impressions matter! And finally, come armed with knowledge about your business and what you seek – think treasure map, not shopping list.
Don't be a quitter: Building relationships takes time. Think marathons, not sprints.
Unleash your inner rockstar: Be your authentic self but on your best behavior.
Embrace the fun: Networking can be a blast! Let loose and enjoy the ride.
Don't just attend meetings. Get out of your comfort zone and participate in meaningful ways. Here are some suggestions:
Preparation is your passport to networking nirvana. Arrive equipped with business cards, brochures (optional), and a trusty notebook for capturing those golden nuggets of information. Don't be a wallflower! Introduce yourself to the organizer and key individuals, even if your social battery needs a recharge. Actively listen, ask open-ended questions, and truly absorb the responses. Be the connector, the bridge between individuals who might spark mutual magic.
Don't let those connections fizzle out like dying embers. Send a thank-you note or email, a friendly social media message – anything to keep the conversation simmering. Take it a step further by scheduling one-on-ones with individuals who resonate with you. Deeper conversations can blossom into collaborations that bear sweet fruit. And - it's a great time to ask what other groups they network in, and if you could be a guest!
So, my fellow entrepreneurs, confidently step into the networking arena, armed with these tips and a genuine desire to connect. Remember, it's about building relationships, not just collecting contacts. Happy networking!
Entrepreneur marketing, done well!